Steve Crombie is the founding CEO of Totem, a digital media studio pioneering content models that turn brands, media, and creators into global leaders on social - through rapid audience growth and monetization. Since 2012, he’s led strategy for some of the world’s biggest media companies, VCs, and platforms—earning Totem the nickname “the McKinsey of Online Video” from YouTube. Totem combines global consulting intelligence, platform relationships and hands-on experience to generate 50B+ views in the last 5 years alone, creating multiple #1 global brands that help media companies accelerate digital change.