As the FAST (Free Ad-supported Streaming TV) landscape expands, the role of data and analytics becomes critical to unlocking audience insights and boosting growth. This session will explore how leveraging real-time data, content performance metrics, and audience behavior can refine programming strategies, optimize ad monetization, and enhance viewer retention. Discover the key tools and approaches that enable content providers to harness data for smarter decisions, ensuring sustained success in the evolving world of FAST.

Speakers

Natalie Gabathuler-Scully, EVP of Revenue, Distribution & Data Operations, Vevo
Christina Chung, Vice President, Business Operations, Estrella MediaCo
Prashant Choudhary, VP of Product Management, Amagi
Jon Nevitt, Senior Director of Product Marketing, Amagi